we start with your idea & turn it into a product.

our two week workshop researches, defines & improves your mobile app.

from whiteboard to app store.


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our process


competition industry market


features revenue users


product focus value


dev backlog prototype visuals


Before our first workshop meeting our team has already researched and compiled useful information on your product, the industry, and potential competitors.


We assemble an agile team of designers, developers, and product experts to define and maximize the potential of your app or idea. From visuals to development.


Our workshop focuses on whatever stage your project is at. Whether napkin sketches or an existing application, we have the team to thoroughly analyze, improve and evolve your product based on best practices.


Once our direction is finalized and approved we work to deliver the final branding, wireframes, user stories, and product backlog so you can take your product to the next level.

Rootstrapis designed to combinebranding, information architectureandvisual designinto one cohesive plan for your Minimum Viable Product, so that you know your path to execution before a single line of code is written.

we start with your idea

From napkin sketches to an app already in the app store our process meets clients where they are at, and gives them a clear path to achieve their goals.

our team gets to work

Before our first workshop meeting we have already compiled valuable information on the current state of the industry and potential competitors, giving you a clear vision on how to best position your application.

We define and polish your project plan

From storyboards to wireframes, we define your product, the development scope and provide detailed visual assets to help create a roadmap to execution.

from sketch

We bring your idea to life!

Our two week workshop is designed to take you from zero to hero. From branding identity to wireframes to visual comps to technical architecture, we address all aspects of your product. Most importantly, at the end of our session, we will deliver an end to end roadmap for how to execute your vision.

from sketchto final product

From soup to nuts, we’ve got you covered.

Whether you have an idea in your head or an app already published, we help at all levels of the product lifecycle. From developing new ideas to refining existing ones, our process is designed to refine and strengthen your product.

We make it easy for you to build a product.

Web? Mobile? Augmented Reality? Hardware design? You name it, we’ve done it.

Our experience is vast when it comes to technology solutions. From augmented and virtual reality to the latest mobile application trends, our goal is to create a rich experience for your users.

What Our Clients Say


Senior Director Digital Operations

I've worked with NeonRoots on 2 projects now; both very high profile and with short timelines. In both cases they executed flawlessly and helped bring our visions to life. Ben and team bring a level of creatively and professionalism to projects. I'd recommend anyone give them a shot


Founder and CEO at Fanbread

Ben, Drew, and the Neon Roots team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Neon Roots team for any company looking to take an innovative product to market.


Founder & CEO at Beutiq

Working with Neon Roots Was the best decision we made for our company. The Rootsrap process took us from concept to a fully developed blueprint of what our mobile app would look like, and we had a complete operations workflow before the product was even finished. For our company, it was important for us to work with a team that had a transparent process and would allow us to see and give input on each milestone. Neon Roots blew my project expectations away!!


Chairman of Entertainment Division at City of Hope

These guys do a lot more than just build. Their strategy sessions are a fantastic way to develop an idea way beyond the starting point. Their experience and imagination are invaluable assets.


Founder, Shapes Music

We Rootstrapped our existing product to plan a sleeker, more robust version 2.0. Ben and Drew really think like entrepreneurs; they listened to what we learned from our first app, researched the market, kept the scope focused, and their killer UX team designed with the platform and our future needs in mind. What they came back with was fun, simple and beautiful. We were totally impressed.

The team

Rootstrapincludes experts from all disciplines. We combine seasoned designers, developers and strategists to provide a 360 degree analysis of your product and it’s potential.

Ben Lee

Partner / Product Strategist

drew harding

Partner / Product Strategist

leonardo de vera

Agile Coach / ScrumMaster

santiago mollajoli

UX/UI Designer

martín garrido

UX/UI Designer


UX/UI Designer

you ?

We're always on the hunt for the best talent.

Our work


our blog

visit our blog from an inside look at neon roots and our process. qe post stories weekly covering topics like current projects, team updates, and anything else we find interesting

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