Most apps fail. Why? Because they start with a plan that sends them way over-budget - or worse, a feature set that users don’t want.


Rootstrap takes a different approach. We validate your idea in the marketplace first, providing you with a complete roadmap to success before any code is written.

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Ready to build?

what we do

Roostrap is a full-service idea & product development workshop. Weaving together branding, visual design, lean user interface experience, and information architecture, Rootstrap takes you through every phase of validating your idea and building an MVP. You’ll finish with a data-driven product roadmap that outlines your path to successful launch all before a single line of code is written.



Compile information on your product, the industry, & potential competitors.



Define a unique and compelling value proposition that delivers on your vision.



Design a strong user-centric product foundation that enables measuring, learning, and growing.

dev backlog


Deliver a minimal viable product backlog so you can take your product to the next level.

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how we work

We bring your idea to life!

Our two-week workshop is designed to take you from zero to hero. We’ll research the market, the competition, and the customers, helping you define the key components of your concept and validate it in the marketplace. We’ll address every aspect of your product, from branding and identity to wireframes, visual comps, and technical architecture. Most importantly, at the end of our session, we’ll deliver a comprehensive end-to-end roadmap so you can successfully execute your vision.

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Nathan Freitas

Senior Director Digital Operations

I've worked with NeonRoots on 2 projects now; both very high profile and with short timelines. In both cases they executed flawlessly and helped bring our visions to life. Ben and team bring a level of creatively and professionalism to projects. I'd recommend anyone give them a shot.

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A Class of One

There are thousands of mobile app development firms, but there’s nothing else like Rootstrap. Our service is completely unique: we are literally a private business incubator for your ideas.

Instead of just handing over a set of deliverables, we work with you to achieve the results you want. We’ll test your idea in the marketplace, gather real data, and discover the key benefits of your concept, then we’ll create stunning visuals and a comprehensive backlog to serve as an investor-ready MVP. Setting this foundation means you’re not just walking away with a roadmap to a product – you’re walking away with the peace of mind that your product is what people want.

The bottom line? We help you turn your idea into a robust and successful business – from the roots up.

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Roger Sanchez

Founder & CEO at Beautiq

Working with Neon Roots Was the best decision we made for our company. The Rootstrap process took us from concept to a fully developed blueprint of what our mobile app would look like, and we had a complete operations workflow before the product was even finished. For our company, it was important for us to work with a team that had a transparent process and would allow us to see and give input on each milestone. Neon Roots blew my project expectations away!!

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From Story planning to reality
Apple Watch
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Karl House

Founder and CEO at Fanbread

Ben, Drew, and the Neon Roots team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Neon Roots team for any company looking to take an innovative product to market.

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You name it, we’ve done it.

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Web? Mobile? Augmented Reality?
Hardware design?

When it comes to technology solutions, our experience is vast. From augmented and virtual reality to the latest in mobile application trends, we’ll create a rich, detailed experience for your users no matter what medium you’re targeting.

Apple Watch
AR Experiences
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David Forrest

Founder, Shapes Music

We Rootstrapped our existing product to plan a sleeker, more robust version 2.0. Ben and Drew really think like entrepreneurs; they listened to what we learned from our first app, researched the market, kept the scope focused, and their killer UX team designed with the platform and our future needs in mind. What they came back with was fun, simple and beautiful. We were totally impressed.

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Gary Stiffelman

Chairman of Entertainment Division at City of Hope

These guys do a lot more than just build. Their strategy sessions are a fantastic way to develop an idea way beyond the starting point. Their experience and imagination are invaluable assets.

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the Team

the Crew


Ben Lee

Partner / Product Strategist


drew harding

Partner / Product Strategist


leonardo de vera

Agile Coach / ScrumMaster


santiago mollajoli

UX/UI Designer


martín garrido

UX/UI Designer


napoleon martinez

UX/UI Designer


Tahlia Sutton

Rootstrap Lead


you ?

We're always on the hunt for the best talent.


Some of our
featured success stories.

More Amazing
interface design work

iRent View Project

NeonMarks View Project

Eventshift View Project

Stylus Spotify App View Project

Cosmet View Project

Douche Manouche Band View Project

Radical Studios View Project

American Idol View Project

ready to
get started?

Tell us more about
your project.

contact us

our social life.

our blog

visit our blog for an inside look at neon roots and our process. We post stories weekly covering topics like current projects, team updates, and anything else we find interesting

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