Your ideas


a chance at life.

Consider us your own private business incubator.
We turn your thoughts into market-ready mobile apps and web-based software.

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If you

want to Win

you're going to need a roadmap.

Our agile development process will take your dream all the way from inception to minimum viable product.

Only the best can


in a tough market

While you concentrate on what you do best, let us handle the intricacies of user interactions, wireflows,
User Interface design and of course mobile app development.


we are rootstrap

bootstrapping your business from the root up.

Brands that
trust us.

our process



Before our first workshop meeting our team has already researched and compiled useful information on your product, the industry, and potential competitors.



We assemble an agile team of designers, developers, and product experts to define and maximize the potential of your app or idea. From visuals to development.



Our workshop focuses on whatever stage your project is at. Whether napkin sketches or an existing application, we have the team to thoroughly analyze, improve and evolve your product based on best practices.

dev backlog


Once our direction is finalized and approved we work to deliver the final branding, wireframes, user stories, and product backlog so you can take your product to the next level.

Rootstrap weaves together information architecture, lean user interface experience, branding, and visual design into a single plan. With our product roadmapping in hand, you will know your path to successful execution before any code is written.

The Pathway
for App Success:

There is enormous demand for the top apps.

You know what you want to provide for the marketplace.
We know how to make it real, with creativity and a mastery of the latest app technologies.

First Step: Your Idea

Tell us your passion. Whether you only have scratches on a napkin or your killer app has gotten lost somewhere in the app store, we meet your app where it's at. Our process clears a pathway to your goals.

Next Step: Our Research

Launching an app shouldn't feel like buying a lottery ticket, where you can only win by luck. We remove chance from the equation as much as possible. Before our first meeting, we will have already compiled the data that will shape your creation, such as: competitive landscape, market trends, target demographic, and what the latest technology can bring to the table.

Opening Up the Roadmap

The combination of your vision and our experience creates a functional product roadmap. We work with you to build the very best MVP app possible, from storyboards to beta testing. This is where your ideas take form in functional wireframes. We define your goals and the development scope, and provide pixel-perfect visuals to help create a roadmap to execution.

Your app is now open for business

Even the best designs will be lost if they don't motivate your user base. We align the UX design with your business goals, giving you the best market position for the smallest investment.

Ok then...

How does this

We bring your idea to life!

Our two week workshop is designed to take you from zero to hero. From branding and identity to wireframes to visual comps to technical architecture, we address all aspects of your product. Most importantly, at the end of our session, we will deliver an end to end roadmap for how to execute your vision.

Quote avatar freitas

Nathan Freitas

Senior Director Digital Operations

I've worked with NeonRoots on 2 projects now; both very high profile and with short timelines. In both cases they executed flawlessly and helped bring our visions to life. Ben and team bring a level of creatively and professionalism to projects. I'd recommend anyone give them a shot.

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A Class of One

There are plenty of mobile app development firms, but there is no other firm like ours. The service we provide is entirely unique -- a private business incubator for your ideas. We are devoted to helping you achieve the results you want, not just handing over deliverables.

Rootstrap your ideas into life -- from the root up.

From Story planning to reality
Quote avatar sanchez

Roger Sanchez

Founder & CEO at Beautiq

Working with Neon Roots Was the best decision we made for our company. The Rootsrap process took us from concept to a fully developed blueprint of what our mobile app would look like, and we had a complete operations workflow before the product was even finished. For our company, it was important for us to work with a team that had a transparent process and would allow us to see and give input on each milestone. Neon Roots blew my project expectations away!!

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Quote avatar house

Karl House

Founder and CEO at Fanbread

Ben, Drew, and the Neon Roots team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Neon Roots team for any company looking to take an innovative product to market.

You name it, we’ve done it.

Web? Mobile? Augmented Reality?
Hardware design?

Our experience is vast when it comes to technology solutions. From augmented and virtual reality to the latest mobile application trends, our goal is to create a rich experience for your users.

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AR Experiences
Quote avatar forrest

David Forrest

Founder, Shapes Music

We Rootstrapped our existing product to plan a sleeker, more robust version 2.0. Ben and Drew really think like entrepreneurs; they listened to what we learned from our first app, researched the market, kept the scope focused, and their killer UX team designed with the platform and our future needs in mind. What they came back with was fun, simple and beautiful. We were totally impressed.

Quote avatar stiffelman

Gary Stiffelman

Chairman of Entertainment Division at City of Hope

These guys do a lot more than just build. Their strategy sessions are a fantastic way to develop an idea way beyond the starting point. Their experience and imagination are invaluable assets.

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the Team

the Crew


Ben Lee

Partner / Product Strategist


drew harding

Partner / Product Strategist


leonardo de vera

Agile Coach / ScrumMaster


santiago mollajoli

UX/UI Designer


martín garrido

UX/UI Designer


napoleon martinez

UX/UI Designer


Tahlia Sutton

Business Analyst


you ?

We're always on the hunt for the best talent.


Some of our
featured experiences.

More Amazing
interface design work

iRent View Project

NeonMarks View Project

Eventshift View Project

Stylus Spotify App View Project

Cosmet View Project

Douche Manouche Band View Project

Radical Studios View Project

American Idol View Project

we are cool?

Ping us for developing
your idea.

We will get right back to you.

Ok, so you can also

our social life.

our blog

visit our blog for an inside look at neon roots and our process. We post stories weekly covering topics like current projects, team updates, and anything else we find interesting

go there >