Most apps fail because they start with a plan that sends them over-budget. Or worse, an app that never meets user expectations.


Rootstrap can strengthen your plan and give your idea the greatest opportunity for success before a line of code is written.

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Ready to build?

what we do

Rootstrap weaves together information architecture, lean user interface experience, branding, and visual design into a single plan. With our product roadmapping in hand, you will know your path to successful execution before any code is written.



Compile information on your product, the industry, & potential competitors.



Define a unique and compelling value proposition that delivers on your vision.



Design a strong user-centric product foundation that enables measuring, learning, and growing.

dev backlog


Deliver a minimal viable product backlog so you can take your product to the next level.

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how we work

We bring your idea to life!

Our two week workshop is designed to take you from zero to hero. From branding and identity to wireframes to visual comps to technical architecture, we address all aspects of your product. Most importantly, at the end of our session, we will deliver an end to end roadmap for how to execute your vision.

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Nathan Freitas

Senior Director Digital Operations

I've worked with NeonRoots on 2 projects now; both very high profile and with short timelines. In both cases they executed flawlessly and helped bring our visions to life. Ben and team bring a level of creatively and professionalism to projects. I'd recommend anyone give them a shot.

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A Class of One

There are plenty of mobile app development firms, but there is no other firm like ours. The service we provide is entirely unique -- a private business incubator for your ideas. We are devoted to helping you achieve the results you want, not just handing over deliverables.

Rootstrap your ideas into life -- from the root up.

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Roger Sanchez

Founder & CEO at Beautiq

Working with Neon Roots Was the best decision we made for our company. The Rootstrap process took us from concept to a fully developed blueprint of what our mobile app would look like, and we had a complete operations workflow before the product was even finished. For our company, it was important for us to work with a team that had a transparent process and would allow us to see and give input on each milestone. Neon Roots blew my project expectations away!!

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From Story planning to reality
Apple Watch
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Karl House

Founder and CEO at Fanbread

Ben, Drew, and the Neon Roots team really came through for me. With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence. I highly recommend Ben and the Neon Roots team for any company looking to take an innovative product to market.

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You name it, we’ve done it.

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Web? Mobile? Augmented Reality?
Hardware design?

Our experience is vast when it comes to technology solutions. From augmented and virtual reality to the latest mobile application trends, our goal is to create a rich experience for your users.

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AR Experiences
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David Forrest

Founder, Shapes Music

We Rootstrapped our existing product to plan a sleeker, more robust version 2.0. Ben and Drew really think like entrepreneurs; they listened to what we learned from our first app, researched the market, kept the scope focused, and their killer UX team designed with the platform and our future needs in mind. What they came back with was fun, simple and beautiful. We were totally impressed.

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Gary Stiffelman

Chairman of Entertainment Division at City of Hope

These guys do a lot more than just build. Their strategy sessions are a fantastic way to develop an idea way beyond the starting point. Their experience and imagination are invaluable assets.

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the Team

the Crew


Ben Lee

Partner / Product Strategist


drew harding

Partner / Product Strategist


leonardo de vera

Agile Coach / ScrumMaster


santiago mollajoli

UX/UI Designer


martín garrido

UX/UI Designer


napoleon martinez

UX/UI Designer


Tahlia Sutton

Rootstrap Lead


you ?

We're always on the hunt for the best talent.


Some of our
featured experiences.

More Amazing
interface design work

iRent View Project

NeonMarks View Project

Eventshift View Project

Stylus Spotify App View Project

Cosmet View Project

Douche Manouche Band View Project

Radical Studios View Project

American Idol View Project

ready to
get started?

Tell us more about
your project.

contact us

our social life.

our blog

visit our blog for an inside look at neon roots and our process. We post stories weekly covering topics like current projects, team updates, and anything else we find interesting

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